Putting a value on art

Art is as intrinsic to modern life as it was to cultures thousands of years ago. Whether an evocative painting, a whimsical installation, stunning architecture, music that creates gooseflesh, a film that leads you to unabashedly roar with laughter or quietly weep in a theatre of strangers, a book that makes you miss your stop, or the performance that inspires both awe and connectedness, the soul value of art is priceless.

It is at the root of our curiosity and our creativity; one naturally feeds the other. Art enhances our ability to maintain delight in the everyday as well as the extraordinary. Art is not an esoteric kingdom where only the well-heeled can live; it is the essential joy of expression – the pride on a child’s face when revealing a masterpiece in crayon.

Art provides experiences that can change your perspective on life, history, nature, the universe (your pick) forever. That’s about as fundamental as it gets on this human journey. We value art because it is how we discover, define and celebrate life.

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